How Analytics Bring Excellence to Customer Experience

A recent McKinsey & Company report tells us that maximizing data lets contact centers:

  • decrease average handling time by up to 40%,
  • significantly reduce employee costs, and
  • increase self-service containment rates from 5 to 20%.

Despite this, some call centers are slow to incorporate analytics – because they don’t have integrated data across channels, or they’re not able to link analytical insights to action – whereas more progressive customer experience (CX) providers use Artificial Intelligence (AI) or Machine Learning to train personnel and/or create intuitive interfaces that respond to every customer’s unique needs.

For instance, using comparative data analytics, a credit card company can learn that, out of 10 million customers, 3 million call their support system every month to make payments, because of issues with interactive voice response (IVR). Comparing customer data across multiple journeys will let them quickly identify the root cause of customer frustration, then focus on addressing and finding solutions to the IVR system.

While collecting data is a key factor for successful CX analytics, it’s just as critical to be able to adapt strategies around the analysis. A leading subscription-based retailer, for example, tracks what a customer is in the market for, what they purchase and return, and why these transactions occur. Then they’re able to adjust future selections and logistics, to serve their customers better. In other words, CX analytics can not only solve problems, but create competitive advantages.

Many airlines struggle to deliver positive CX and overturn the impression that passengers are seen as no more than part of the ‘herd’. Analytics are now easing that struggle, with smartphone apps tracking baggage throughout flights, translation technology interpreting for multilingual passengers, and AI voice assistants delivering a more personal experience during check-in and other automated processes. In an industry where customers can be lost forever after one bad experience, CX analytics are becoming a crucial brand differentiator.

So analytics can not just substantially improve operational CX performance, but hugely contribute to ensuring longer customer lifetime value, by:

  • identifying problems and opportunities,
  • helping define brands to further connect with their target markets, and
  • shaping customer-centric strategies for continued growth.

Inspiro helps businesses grow by creating compelling, memorable experiences. And CX analytics help us do even more, to help our partners achieve even more – more customers, more sales, more value.

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Japan

HEAD OFFICE

Kanto Head Office

Odakyu Southern Tower 16F 2-2-1 Yoyogi, Shibuya-ku, Tokyo 151-8583

*with our parent company, Relia

BRANCH OFFICE

Hokkaido Branch

Sapporo Sosei Square 1-6 Kita-Ichijo Nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0001

*with our parent company, Relia

 

Tohoku Branch

Sendai Honcho Bldg 2-3-10 Honcho, Aoba-ku, Sendai-shi, Miyagi2-3-10 Honcho, Aoba-ku, Sendai-shi, Miyagi 980-0014

*with our parent company, Relia

 

Chubu Branch

Nagoya Lucent Tower 6-1 Ushijima-cho, Nishi-ku, Nagoya-shi, Aichi 451-6007

*with our parent company, Relia

Kansai Branch

Harvis ENT Office Tower 2-2-22 Umeda, Kita-ku, Osaka-shi, Osaka-shi, Osaka 530-0001

*with our parent company, Relia

Chugoku & Shikoku Branch

Hiroshima Diamond Bldg 7-19 Hondori, Naka-ku, Hiroshima-shi, Hiroshima 730-0035

*with our parent company, Relia

Kyushu Branch

Tenjin Twin Bldg 1-6-8 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka 810-0001

*with our parent company, Relia

Okinawa Branch

Naha Shintoshin Media Bldg East 1-3-31 Omoromachi, Naha-shi, Okinawa 900-0006

*with our parent company, Relia

OPERATION CENTER

Sapporo Center

ORE Sapporo Bldg 1-1-7 Kitanijo Nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0002

*with our parent company, Relia

 

Sapporo-Kita Center

Sapporo Kita Bldg 2-8-1 Kita-Shichijo Nishi, Kita-ku, Sapporo-shi, Hokkaido 060-0807

 

 

Sapporo Mega Center

Maruit Sapporo Bldg 1-1 Kita Nijo Nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0002

 

Sapporo IT Front Center

Sapporo IT Front Bldg 15-28-196 Kita-kujo Nishi, Chuo-ku, Sapporo-shi, Hokkaido 060-0009

China

DALIAN

Room 502, Building 23, Dalian Software Park, No. 40 Software Park East Road, Dalian High-tech Park, Liaoning Province

*with our parent company, Relia

Thailand

BANGKOK

3rd Floor, Siripinyo Bldg, 475 Sri-Ayudthaya Rd, Thanon Phayathai, Rajthevee, Bangkok, 10400 Thailand

*with our parent company, Relia

Vietnam

HANOI

Floor 10, Detech II building, 107 Nguyen Phong Sac Street, Dich Vong Hau Ward, Cau Giay District, Ha Noi, Viet Nam

*with our parent company, Relia

HO CHI MINH

222-226 Hoang Hoa Tham, Ward 12, Tan Binh District, HCMC, Vietnam

*with our parent company, Relia

Philippines

PASIG CITY

Robinsons Cyberscape Alpha

5F Robinsons Cyberscape Alpha
Sapphire and Garnet Roads
Ortigas Center, Pasig City 1600
Metro Manila, Philippines

 

ADB Tower

GF ADB Tower, 6 ADB Avenue
Ortigas Center, Pasig City 1550
Metro Manila, Philippines

 

 

Wynsum Corporate Plaza

10F Wynsum Corporate Plaza
22 Emerald Avenue
Ortigas Center, Pasig City 1605
Metro Manila, Philippines

MAKATI CITY

Global Headquarters

6F LV Locsin Building
6752 Ayala corner Makati Avenues
Makati City 1200
Metro Manila, Philippines

 

Insular Life Building

Ayala cor. Paseo de Roxas Avenues
Makati City 1209
Metro Manila, Philippines

 

QUEZON CITY

Mega One Building
España Boulevard corner Mayon Street
Quezon City 4329
Metro Manila, Philippines

MANDALUYONG CITY

Domingo Guevara (Libertad)

418 Domingo Guevara corner Arayat Streets
Mandaluyong City 1550
Metro Manila, Philippines

ILOILO CITY

Molo

2F Iloilo Supermart Building
San Jose corner Avanceña Streets
Molo, Iloilo City 5000
Philippines

DUMAGUETE CITY

LP Information Technology Park
Jose Romero Sr. Street, Bagacay
Dumaguete City, Negros Oriental 6200
Philippines

Australia

SYDNEY

Suite 3, Level 27

Governor Macquarie Tower
1 Farrer Place
Sydney NSW 2000 Australia

Romania

BUCHAREST

Headquarters

3 Avrig Street, First Floor, District 2, 021571 Bucharest, Romania

*with our partner, Global Remote Services

PIATRA NEAMT

Office

11 Republicii Boulevard,
610005 Piatra Neamt, Neamt County

*with our partner, Global Remote Services

SUCEAVA

Office

Str. Narciselor, nr. 33, Suceava, Jud. Suceava

*with our partner, Global Remote Services

Nicaragua

MANAGUA

Managua

Centro Financiero Invercasa Torre 2
4to Piso, Managua, Nicaragua

United States

COEUR D’ALENE

Coeur d’Alene

Silver Lake Mall
200 W Hanley Avenue
Coeur d’Alene, ID 83815

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